Medallia Advanced Insights Suite
Medallia Advanced Insights Suite is a solution specially designed for market researchers, customer insights leaders, and business analysts, providing advanced tools for generating deep insights based on real-time customer data.
Segmentation
Customer Lists
Customer Lists automatically track individual customers’ behavior over time, identifying customers based on membership IDs, e-mail addresses, or industry-specific identifiers such as frequent flyer numbers.
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Advanced Segmentation Programming
Advanced Segmentation Programming improves on Medallia’s already unparalleled ability to slice-and-dice data by allowing researchers to drill down into any slice of data and segment on any available dimension.
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Action Planner
Action Planner automatically calculates which changes will most increase overall satisfaction scores. This key driver analysis provides a level of predictive analytical capability many frontline managers find indispensable.
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On-the-fly Significance Testing
On-the-fly significance testing detects trends that are statistically significant, incorporating the statistical rigor of tools like SPSS into a CEM platform and increasing researchers’ confidence in the accuracy of their improvement recommendations.
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Power dashboards
Power dashboards enable market researchers to establish multiple personalized dashboards and switch among them seamlessly, so they can efficiently work with their many different clients across the organization, from senior management to the frontlines.
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Visual cross-tabs
Visual cross-tabs quickly display cross-tab analyses in colors (red/yellow/green) instead of numbers, making important trends stand out visually.
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