DATE: Friday, October 26, 2012
TIME: 10:00 AM PT
DURATION: 30 minutes
Social media is affecting your business and redefining the way we look at customer experiences. It has a profound impact on customer loyalty, brand perception, and, inevitably, business success. Companies that are closely in tune with social chatter and able to take action on that feedback have a distinct advantage over competitors that fail to monitor social media channels.
Join Sam Keninger, head of product marketing at Medallia, as he discusses how Medallia is leading the way to help companies both monitor and manage their social presence.
What you will learn:
The secret of some of the most successful and enduring brands is great customer experiences that delight. While customer feedback is a key barometer of a company's health, many companies lack the infrastructure, processes and culture to identify the levers to pull. That's what Medallia aims to do with customer experience management (CEM). We turn customer feedback into real time actionable insights that could be used by the entire organization. Companies can rescue at risk customers, facilitate increased word of mouth from customer fans, and identify the innovations a company's customers value most. Our SaaS solutions make customer experience transparent, defeats data silos, and engages everyone in a relentless effort to improve. We work with world's most admired brands in financial services, retail, high-tech, business-to-business and hospitality. For more information, please visit Medallia's Resource Center.