Live Webinar with Temkin Group’s Bruce Temkin
DATE: Wednesday, April 10, 2013
TIME: 10am PT/1pm ET
DURATION: 60 minutes
How Text Analytics Is Changing the Customer Experience
Making sense out of unstructured feedback is complicated, and companies that crack the code are gaining a better grasp of the customer experience than ever before. When monitoring customer feedback, text analytics brings a lot of benefits: Companies are quicker to identify emerging trends, have improved the survey experience with shorter questionnaires, and are getting answers to questions they never knew to ask. As more and more feedback comes from emerging channels, including social media and mobile devices, companies rely more on text analytics. Join Temkin Group's Bruce Temkin and Sam Keninger of Medallia as they discuss how text analytics technology is changing the way companies monitor the customer experience.
What you will learn:
The secret of some of the most successful and enduring brands is great customer experiences that delight. While customer feedback is a key barometer of a company's health, many companies lack the infrastructure, processes and culture to identify the levers to pull. That's what Medallia aims to do with customer experience management (CEM). We turn customer feedback into real time actionable insights that could be used by the entire organization. Companies can rescue at risk customers, facilitate increased word of mouth from customer fans, and identify the innovations a company's customers value most. Our SaaS solutions make customer experience transparent, defeats data silos, and engages everyone in a relentless effort to improve. We work with world's most admired brands in financial services, retail, high-tech, business-to-business and hospitality. For more information, please visit Medallia's Resource Center.